Campaign helps empower teens to overcome adversity
The Area Substance Abuse Council, in partnership with the Linn County Coalition for Safe and Healthy Communities and local teens, are kicking off the You Are More campaign this May. During local focus groups, teens report turning to substances to deal with such as stress, anxiety, and depression. This campaign focuses on empowering youth to know they can reach out for help if they are feeling overwhelmed by the stresses of being a teenager.
The campaign will consist of three main messages that help encourage teens to overcome these very issues, with a focus on resiliency skills and seeking help. During focus groups with youth, it was identified that along with using social media, youth also turned to the internet to find guidance but were struggling with the abundance of information not completely focused at youth their age. From these conversations a teen webpage was developed that includes topics that they teens felt are most relevant with what they are dealing with, as well as a place where teens can share personal stories about overcoming adversity and receiving support from our community members. This webpage can be found at www.asac.us/teens. Along with the webpage, messages to both parents and teens will be played on Z102.9 and ASAC will be utilizing our new Instagram account. You can follow the campaign there by liking “asac_iowa”.